{"id":10687,"date":"2026-02-19T12:30:50","date_gmt":"2026-02-19T11:30:50","guid":{"rendered":"https:\/\/www.expan.it\/?p=10687"},"modified":"2026-02-26T16:35:42","modified_gmt":"2026-02-26T15:35:42","slug":"the-real-value-of-repositioning","status":"publish","type":"post","link":"https:\/\/www.expan.it\/en\/the-real-value-of-repositioning\/","title":{"rendered":"The real value of REPOSITIONING"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10687\" class=\"elementor elementor-10687 elementor-10646\" data-elementor-post-type=\"post\">\n\t\t\t\t<section class=\"elementor-element elementor-element-834ec42 e-flex e-con-boxed e-con e-parent\" data-id=\"834ec42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-206c350 elementor-widget elementor-widget-heading\" data-id=\"206c350\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Something has <span class=\"colored-3\">changed!<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-825f043 elementor-widget elementor-widget-text-editor\" data-id=\"825f043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>A company is a living and complex organism that must grow and evolve to remain competitive in the market.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a3677 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a7a3677\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47254bc elementor-widget elementor-widget-text-editor\" data-id=\"47254bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light et_had_animation\"><div class=\"et_pb_text_inner\"><p class=\"null\">Those who know us may have noticed <strong>some changes<\/strong> starting from <strong>Interzum 2025.<\/strong><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fd46df elementor-widget elementor-widget-text-editor\" data-id=\"9fd46df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light et_had_animation\"><div class=\"et_pb_text_inner\"><p class=\"null\"><span style=\"color: #c30045;\"><strong>But we do not change our appearance simply to look different!<\/strong><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2cb520 elementor-widget elementor-widget-text-editor\" data-id=\"a2cb520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light et_had_animation\"><div class=\"et_pb_text_inner\"><p class=\"null\"><strong>The reason is much deeper.<\/strong><\/p><p class=\"null\">It is linked to the need to properly communicate to the market <strong>the value of an evolution process<\/strong> we have undertaken, in pursuit of a continuous and tangible <strong>competitive advantage for our customers<\/strong>.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05207ed elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"05207ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_left et_pb_text_align_center-tablet et_pb_text_align_left-phone et_pb_bg_layout_light et_had_animation\"><div class=\"et_pb_text_inner\"><p class=\"null\"><span style=\"color: #c30045;\"><strong>To better understand the importance of investing in <span style=\"color: #333333;\">ripositioning activities<\/span> to support our clients&#8217; growth,<\/strong><\/span><br \/><span style=\"color: #c30045;\"><strong>watch <span style=\"color: #333333;\">the full interwiew<\/span> with our Marketing and Communication consultants.<\/strong><\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a74efa3 elementor-widget elementor-widget-video\" data-id=\"a74efa3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/d2CSqwtqnh0?si=2ZmacyhPdu5Ak1y5&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Something has changed! A company is a living and complex organism that must grow and evolve to remain competitive in the market. Those who know us may have noticed some changes starting from Interzum 2025. But we do not change our appearance simply to look different! The reason is much deeper. It is linked to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/posts\/10687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/comments?post=10687"}],"version-history":[{"count":19,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/posts\/10687\/revisions"}],"predecessor-version":[{"id":10713,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/posts\/10687\/revisions\/10713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/media\/10690"}],"wp:attachment":[{"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/media?parent=10687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/categories?post=10687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.expan.it\/en\/wp-json\/wp\/v2\/tags?post=10687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}